First Care Activating Serum VI
Revitalize your skin for a Healthy, Youthful Complexion

REVITALIZE YOUR SKIN
FOR A HEALTHY,
YOUTHFUL COMPLEXION
SOLD AT A RATE OF ONE BOTTLE
EVERY 10 SECONDS1)
OVER 520,000 CUSTOMERS HAVE USED MORE THAN 10 BOTTLES EACH2)
SULWHASOO’S BEST SELLER3)
FIRST CARE ACTIVATING SERUM

1) Based on SELL-IN results (Korea & international) from 2019 to 2024 2) Cumulative results from 1997 to 2024 in Korea 3) Based on the number of purchasers in Korea from Jul. to Dec. 2024
FIRST STEP, FIRST CARE
FOR HEALTHY,
YOUTHFUL COMPLEXION
FIRST CARE ACTIVATING SERUM
#FUNDAMENTAL ANTI-AGING SERUM

When daily environmental stressors accumulate,
skin becomes stagnant and experiences
visible signs of aging.
First Care Activating Serum revitalizes stagnant skin
in the first step of the skincare routine to boost skin flow and restore the skin’s self-recovering power.
THE SOLUTION OF
FIRST CARE ACTIVATING SERUM
TO REVITALIZE STAGNANT SKIN
First Care Activating Serum strengthens damaged
skin barrier to relieve dryness from within and boosts
skin flow, relieving dull, puffy-looking skin.
Discover the power of First Care Activating Serum
to achieve a flawlessly radiant, healthy complexion.
SKIN BARRIER REPAIR
IN JUST ONE DAY
Sulwhasoo’s fundamental ingredient JAUM ACTIVATOR™
strengthens skin barrier of stagnant skin.

SKIN MOISTURE FLOW
FELT IMMEDIATELY AFTER USE
Loaded with the vital energy of LYMPHANAX™
made from 500-hour naturally aged ginseng to
boost skin moisture flow.


THE POWER OF
FIRST CARE ACTIVATING SERUM
TO BOOST SKIN RADIANCE IMMEDIATELY
1 DROP**
SKIN ACTIVATION
1 DAY*
SKIN’S MOISTURE
BARRIER REPAIRED
1 MONTH**
SKIN FLOW ENHANCED
1 BOTTLE**
RADIANT SKIN WITH
A HEALTHY GLOW
<Clinical study results>
*Testers: 33 women aged 20~60 I *Testing period: 22, Aug. 2022 ~ 08,
Nov. 2022 Testing agency: Global Medical Research Center
**Testers: 30 women aged 30~60 I Testing period: 22, Aug. 2022 ~ 25,
Oct. 2022 Testing agency: Global Medical Research Center
THE WONDER OF
FIRST CARE ACTIVATING SERUM
ACCOMPLISHED THROUGH
THE INTEGRATION OF TRADITIONAL
WISDOM AND MODERN SCIENCE
Sulwhasoo combines the wisdom of Korean traditional herbal ingredients and cutting-edge modern technologies
to provide innovative skin solutions.

01
JAUM ACTIVATOR™
TO ACTIVATE THE SKIN’S NATURAL HEALTHY ABILITY

Formulated with Solomon’s Seal, Peony, Lotus, White Lily,
and Rehmannia as the five key ingredients carefully selected
among thousands of ingredients to consider their synergies,
Sulwhasoo’s fundamental complex JAUM ACTIVATOR™ activates skin’s natural power to
fortify skin barrier.
02
LYMPHANAX™
500-HOUR NATURALLY AGED GINSENG TO REVIVE SKIN’S
MOISTURE FLOW

Boosting skin’s moisture flow with the power of LYMPHANAX™a precious ingredient developed through 500-hour natural aging to boost rare ginseng
saponin*—First Care Activating Serum achieves skin that’s radiant with a healthy glow.
*Gypenoside 17

DEEP AND RAPID ABSORPTION
FOR DEFENSE AGAINST AGING SKIN
The First Care Activating Serum features
a skin-friendly formula that swiftly and
deeply absorbs upon application, delivering
immediate hydration to distressed skin and
safeguarding its essential elements.

FEELS LIKE IT DELICATELY
AWAKENS THE SKIN’S SENSES
FIRST PEACE
Inspired by the tranquil and esoteric beauty
of Korean traditional gardens, the fragrance
First peace is blended with 100% plant-derived
oil ingredients in keeping with Sulwhasoo’s
beauty philosophy focused on skin’s natural,
healthy beauty.





First Care Activating Serum
carrying on the aesthetics of Korea.
Sulwhasoo presents its 6th generation
showcasing the all-new history.

SUSTAINABLE FUTURE OF SULWHASOO
The First Care Activating Serum 6th Generation
uses a formula with the Natural Origin Index of
94%*, containers with reduced glass weight,
recycled plastic caps, and FSC certified paper.
* The index calculated in accordance with ISO 16128 guideline.
However, this index does not mean that it corresponds to
natural cosmetics according to the Ministry of Food and
Drug Safety’s standard on natural cosmetics products.

RADIANT AND INVIGORATED SKIN FROM BEGINNING TO END
#SYNERGISTIC DUO TO BOOST SKIN’S SELF-REJUVENATING POWER
Start your skincare with First Care Activating Serum and finish it with Concentrated Ginseng Rejuvenating Cream
to invigorate skin powerfully with the energy of ginseng. Sulwhasoo’s own ginseng research expertise promises high
level of skin benefits.

RADIANT SKIN THAT ILLUMINATES
WITH NATURAL HEALTHY GLOW
#SYNERGISTIC DUO FOR RADIANT SKIN
Start your beauty routine with First Care Activating Serum
and finish it with Perfecting Cushion for a skincare
make up that is as comfortable as breathing.
Sulwhasoo’s own ginseng research expertise achieves
radiant skin that illuminates with a natural healthy glow.